Businesses both large and small are discovering the benefits of Facebook fan pages and are learning the secrets to attracting new customers and website visitors with simple tricks that are affordable and easy. With a little effort, your great idea or product can be become a fan favorite on Facebook!
We often hear the old adage, “It’s such a small world” when coincidences occur or common acquaintances are discovered. With the growing popularity of Facebook, the world seems even smaller these days, as this popular social network connects people around the world, creating a global community of shared connections and interests that knows no cultural boundary. Facebook allows users to connect not only with old friends, but with people around the world who share their interests and passions on fan pages creates especially for them. These fan pages are fundamental to Facebook’s popularity, and incorporating one into your marketing plan might just be your ticket to success.
Filed under Facebook, Internet Marketing, Marketing by on Apr 25th, 2011. 
If you want to increase the number of sales that you receive, you have to learn to look at your business from the customers view. What is one of the biggest objections that a customer would have to purchasing your product or service? If it the risk that they are assuming by purchasing your product. This objection is easily overcome by offering a good guarantee.
Read more on Get More Paying Customers…
Filed under Marketing, eMail Marketing by on Apr 5th, 2008.
The average person thinks of a business person as either some kind of poker-faced accountant or some cherubic extroverted sales person. You rarely read an article in the popular medium about an imaginative business person or often hear of one who is highly creative, artistic, and imaginative. The popular concept of a business person espoused by the media is someone who is rather dull and linear in their thinking. They are referred to more often as “hard-nosed” and “practical.” In fact, many business people themselves buy into this erroneous stereotype.
Read more on Why Imagination Is Key To Business Success…
Filed under Marketing, Offline Marketing by on Nov 12th, 2007.
As we all know sometimes in life things can get rough, either from personal experience or from the experience of others. In those moments many things tend to go wrong simultaneously. When you discover the fact that problems are often social in that they seldom travel alone, it can actually feel as if everybody has it in for you.
Read more on When The Going Gets Tough…
Filed under Management, Marketing by on Nov 1st, 2007.
The Power of Action is undoubtedly an extremely important part of realizing and utilizing the unlimited potential that has been made available to you. In the center of every being, whatever its form, the power of action is present. Joy is an emotion by which the body’s power of action is increased or assisted. Make joy an integral part of your everyday life. Take a few minutes each day to do something that you enjoy doing. See the tremendous difference it makes to your ability to take action on the things you must do.
Filed under Guerrilla Marketing, Internet Marketing, Management, Marketing, Offline Marketing by on Apr 2nd, 2007.
How many people do you know that say they hate their job or their boss? Well, it’s called “work” and not “fun” for a reason. However, a work environment doesn’t have to be dull and oppressive. Employees don’t have to feel like they are chained to their desks all day. With some creative management techniques, you can enhance employee motivation and maybe even increase your employee retention.
Read more on Motivate Your Employees by Giving Them a Voice…
Filed under Management, Marketing by on Feb 19th, 2007.
One of the sharpest minds in the direct response marketing business is fond of advising potential advertisers that creativity is not a positive virtue for an advertising copywriter. Whether it is a print, on-line or broadcast ad, the worst response experts say people should give is to think an ad was exceptionally creative. Instead, the person should respond by wanting to buy the product.
Here are five ideas advertising writers may use to help make their ad copy more effective.
Read more on Five Ways to Make Your Advertising Work Harder…
Filed under Marketing, Offline Marketing by on Feb 5th, 2007.
Providing good customer service to a difficult customer or client can feel like walking a diplomatic tightrope. But if you handle a customer’s complaint the right way, you can turn the situation around and even turn that person into a loyal customer. Here are some tips to help you when faced with a difficult customer.
Filed under Management, Marketing by on Dec 27th, 2006.
Imagine the following scenario: six months ago you paid someone to come and do your gardening. You’d like to use them again but you can’t remember their name and have lost their business card. You end up going to another gardener, which means that the first gardener has probably lost a customer for life.
Filed under Internet Marketing, Marketing, Offline Marketing by on Dec 13th, 2006.
The pressure is on those small local business owners who have been holding out, hoping against hope that the Internet would go away. It’s become fairly obvious that that’s not going to happen.
As a matter of fact, the Kelsey Group says that “70% of U.S. households now use the Internet as an information source when shopping locally for products and services.”
Read more on Low Budget Online Marketing for Small Businesses…
Filed under Internet Marketing, Marketing by on Nov 10th, 2006.
