You need to first identify which needs are going unfulfilled within either your industry or your local market. These are called “performance gaps.â€
Many businesses that base their USP on industry performance gaps are successful.
Here are some examples in different small business industries:
Filed under Guerrilla Marketing, Management, Marketing, Your USP by on Sep 17th, 2006. 
To be successful in small business you don’t have to be the best, you just have to be unique. Identifying, developing, and incorporating your USP into everything you do is challenging. But the reward is worth every effort. It will differentiate you, distinguish you, and give you advantage over everyone in your marketplace.
Filed under Guerrilla Marketing, Management, Marketing, Offline Marketing, Your USP by on Sep 16th, 2006.
Avis Rent a Car “We’re number two. We try harder.â€
Federal Express “When it absolutely, positively has to be there.â€
Domino’s Pizza “Fresh, hot pizza in 30 minutes or lessâ€
What do all three of these slogans have in common? They are powerful statements of uniqueness that helped to propel their respective companies to success.
Filed under Guerrilla Marketing, Internet Marketing, Marketing, Your USP by on Sep 15th, 2006.
