Word of mouth marketing is cheap and highly effective, and e-mail can be forwarded with a click of a mouse . If you’re offering something of value, each person who sees your message may pass it on to half a dozen or more friends. Help this process along by specifically asking your customers to pass your information on if they find it useful. At the end of your newsletters or emails, simply ask folks to forward the information to others who may find it useful. You’ll be surprised how far your message will travel this way.
Auto Repair Profits – Auto Repair Marketing And Referral System
Filed under Internet Marketing, Marketing, Offline Marketing, eMail Marketing by on Aug 27th, 2006. 
Want to know the simplest way to get customer referrals?
…simply ask for them.
Most shop owners I speak with have all sorts of mental hang-ups about asking for referrals. But, most of those hang-ups are invalid and my research reveals that those who ask, get!
Read more on Want More Customer Referrals?…
Filed under Internet Marketing, Marketing, Offline Marketing, eMail Marketing by on Aug 26th, 2006. 1 Comment.
Acronyms conserve bandwidth
Since time is the most precious commodity on the Net, anything you can do to conserve it for your readers will be appreciated. Using acronyms to shorten your messages saves your readers time, and it saves you time when creating the messages. Some common acronyms are:
IMHO (In my humble opinion)
IMNSHO (In my not-so-humble opinion)
BTW (By the way)
FWIW (For what it’s worth)
YMMV (Your mileage may vary; i.e., your experience may differ)
RSVP (Reply, if you please; usually an invitation to a specific group member to respond to a point in a discussion group posting).
A little experience in your favorite discussions will help you learn about more acronyms in common use. Just be careful not to make up acronyms on your own that nobody but you understands.
Auto Repair Profits – Auto Repair Marketing And Referral System
Filed under Internet Marketing, eMail Marketing by on Aug 25th, 2006.
by J. Conrad Levinson
You’re aware, as all guerrillas are, of how technology can strengthen your marketing. You’ve also got to be aware of its limitations and of the new advancements that are taking place at breakneck speed. Don’t let those advancements overwhelm you. Very little becomes obsolete, but nearly everything becomes improved.
Read more on The Truth About Technology…
Filed under Internet Marketing, Marketing, Offline Marketing, eMail Marketing by on Aug 23rd, 2006.
Many people will tell you that to get your web site noticed you need to ‘optimize’ your site for the search engines. You are then led up a path where you have to keep changing your web site as the search engines change their ways of listing things. As fast as you ‘optimize’ your site, Google and the others have moved the goalposts, meaning you have to keep optimizing over and over again.
Read more on How to get Your Business Noticed…
Filed under Internet Marketing, Marketing, Offline Marketing by on Aug 22nd, 2006.
Positioning is the best plan that any business can implement.
Positioning is putting yourself in the right place in the eyes of your market. You get your market to know you as an expert that can be trusted. You get looked on as a reliable resource for information.
Read more on Positioning – Gives YOU The Marketing Edge…
Filed under Internet Marketing, Marketing, Offline Marketing by on Aug 21st, 2006.
There is a misconception in the auto repair industry that your marketing’s most important function is to promote your products and services. In fact, the most important function of your marketing should be to establish that you are knowledgeable and can be trusted.
Read more on How to Make More Business Come to You…
Filed under Marketing, Offline Marketing by on Aug 20th, 2006.
